Hey, hi, howdy!

Owner & Partner

I could use this bio to give you a run-of-the mill list of professional and academic accolades filled with corporate jargon. But that's not my style.

I don’t find that nearly as interesting as peeling back the curtain of who I am as a human being. (Don’t worry, though, I promise I’ll bring it back to how it applies to my work.)

Fun fact: When I was a child my parents had to encourage me NOT to make my bed or clean my room. Seriously odd, I know. There's a lot I could unpack there, but the point I'll stick with is my innate knack (or obsession) with organization, processes, and systems. I'm meticulous, tedious, yes, a bit neurotic, and prefer an above average dose of alone time.

At the same time, in elementary school my friends and I created a “Girl's Club” in which I proudly spearheaded a neighborhood fundraising carnival. At the ripe age of nine I cold called grocery stores and convinced one to give me a couple dozen free cakes for the cake walk. I'm bold, free-spirited, creative, multi-passionate, and love challenging status quos.

The past decade of my life has been a reconciliation of what has felt like seemingly contradictory aspects of myself. I’ve been on—and will forever continue to be on—a journey of self discovery and perpetual evolution. A journey of redefining what “success” means to me and gaining an appreciation that my unique blend of “me” is actually my greatest superpower.

My path has felt winding at times, yet the underpinning of my career has been working directly alongside small business owners and in startup environments transforming an idea in the sky to tangible physical and digital products, services, and programs.

I also had my own health coaching and personal training business years ago… so I intimately understand the challenges and overwhelm small business owners face when trying to juggle it all.

While my prior business was profitable, there was just one tiny problem: I didn’t really enjoy coaching or training people (yikes). Don’t get me wrong, I didn’t hate it, but what really fired me up was what most small business owners can’t stand: all the behind-the-scenes operations and management that keep the trains moving. Again, weird, I know.

With little direction I can break big ideas into manageable projects and tasks, knowing what needs to be done, by whom, and when.

Enter: Creech Collective. A beautiful merging of my interest and background in the health, wellness, and lifestyle space and LOVE of operations, business, and getting sh*t done.

More importantly, Creech Collective is a vessel for my creative expression and personal flair, allowing for new experiences and opportunities to flow in and out of my life with peace and ease. It’s a container to not only build a business I love, but also a vehicle in which to be a conscious creator of my life as a whole.

Alright, I know, I said this type of list wasn't my style. But here you go anyways. ;-)

• Founder Institute Startup Incubator Graduate

• Operations Manager for tech-enabled wellness startup AdaRose

• Piloted new nationwide enterprise programs as Fitbit Health Coach

• Former (and current) profitable small business owner

• Experience with hospital system Atrium Health for internal LiveWELL program

• National Board Certified Health & Wellness Coach (NBC-HWC) and former Certified Personal Trainer

• B.S. Public Health from the University of South Carolina